About

C&W Consulting is a boutique firm specializing in cross-border business between Türkiye and China.
With deep local expertise and global perspective, we deliver tailored strategies that help companies expand, operate securely, and achieve sustainable success in dynamic markets.

Our Story

C&W Consulting was founded to bridge Türkiye and China through trust, expertise, and local insight.
Built by professionals deeply rooted in both markets, we empower businesses to expand safely, strategically, and successfully across borders.

Our Philosophy

We believe true success comes from understanding - not just accessing - new markets.
At C&W, we combine precise strategy with human insight to build lasting, trust-based cross-border growth for our clients.

Our Vision

To be the most trusted consulting bridge between Türkiye and China, enabling businesses to expand globally, operate securely, and succeed sustainably.

Our Mission

To deliver personalized, end-to-end consulting solutions that guide businesses through every phase of cross-border growth, with local expertise, global perspective, and unwavering integrity.

Bridging Academia and Industry

At C&W Consulting, we value knowledge, and we believe that true innovation comes from the fusion of cutting-edge research and real-world business insight.

That’s why we actively connect our clients with leading academic institutions, promising talents, industry experts, and university labs to support technology transfer, product development, and scientific collaboration.

From early-stage R&D to breakthrough commercial applications, we help companies leverage the latest academic advancements to stay competitive, innovate faster, and achieve sustainable growth.

We don’t just bridge markets - we bridge ideas, knowledge, and future technologies.

Our Team

With diverse backgrounds in business, law, finance, and marketing, we work as one to deliver trusted, tailored solutions for every client’s cross-border success.

Xiaohan (Hannah) Wen

Marketing Expert

Ph.D. in Marketing

University Business School Professor

Leads undergraduate, MBA, executive MBA, and international marketing courses.
Has guided numerous entrepreneurial projects and assisted companies with overseas market research and expansion strategy development.
Specializes in helping foreign businesses conduct market research and localization strategy for entering the Turkish market.

Elif

Finance & Tax Expert

Certified Public Accountant (CPA)
Former university accounting lecturer.
Worked with both Chinese and Turkish companies on financial affairs.
Managed international Big Four accounting firm branches.
Specializes in tax planning and is well-versed in various international accounting standards.

Lina

Translation & Communication Expert

13 years of experience in interpretation and translation.
Former executive assistant at a listed company and Chinese language lecturer at a university.
Provides translation services to Chinese enterprises and government institutions across multiple industries and cultures.
Specializes in helping clients eliminate language and cultural barriers during commercial visits and negotiations.

Hasan

Practicing Lawyer

14 years of legal experience.
Legal advisor for many Chinese and Turkish companies.
Handled over 600 commercial, labor, and contractual dispute cases.
Recommended by Chinese embassies and consulates in Türkiye.
Specializes in M&A, commercial disputes, labor, and HR legal matters.